Penguatan Branding dan Digital Marketing Produk Kerajinan Lidi Sawit pada Umkm “Rezki Kreasi Lidi” Di Kota Dumai

Abstract

Digital technology provides opportunities for MSMEs to improve marketing and business competitiveness. However, MSME “Rezki Kreasi Lidi” in Dumai City had not utilized digital media optimally. This community service activity aimed to strengthen branding and improve digital marketing through Google My Business optimization, social media development, and digital promotional content creation. The methods used included observation, SWOT analysis, STP analysis, and digital marketing assistance. The results showed increased business visibility, wider market reach, active social media usage, and increased monthly income from Rp500,000 to Rp735,000. This activity indicates that digital marketing can improve the competitiveness of environmentally friendly palm stick handicraft MSMEs.